The tallest street art project in Italy, inspired by the history of Fratelli Branca Distillerie, an Italian company with a history dating back 170 years. A contemporary way to showcase Fernet-Branca’s secret recipe and its 27 herbs. In keeping with company tradition, the painting of the chimney reflects the company’s motto, “Novare Serbando” (“Renew while Preserving”). Renew with street art. Preserve with tradition and taste. Featured on Sky Arte.